This is a guest post by Terry Mickelson founder of Page Views, Inc.
For years, you have probably had a daily routine for shaving. But have you developed a system of building links?
No one pops out of bed each morning and races to the sink to shave. It is a tedious and potentially dangerous daily necessity. But without a daily shave, our appearance begins to get a little shabby.
Linking is the same way. Rare is the webmaster who jumps out of bed, races to his/her computer excited to find inbound links. Yet, no matter how optimized a site is, without inbound links it is never going to be found in the search engine results pages. Even established sites that buy traffic but don’t have something the visitors find worth while to link to are in the same boat.
Chances are good that you are like most people who build a few links here and there, but don't really have an overall link building strategy.
When it comes to shaving you can almost automate the process by using an electric razor. Of course the shave is not as good as using a blade. Building links using an automated system is not as good as getting links manually either. No automated system can generate quality naturally built links that are on topic, vary the text, vary the source of the links or incorporate the dynamic aspects of social media.
There are also dangers involved in both shaving and linking. You would never think about taking an electric razor that’s plugged into an electrical outlet, into the shower. But you may not even know the dangers of linking to bad sites or what can happen when you try building your link base by cutting corners. Links to the wrong sites, using only one technique like reciprocal links, building links too quickly or getting caught buying links – can do damage to your sites reputation with the search engines.
Although there are new technologies like waterproof, electric razors that give a good shave, the best shave still comes from a hot towel and a straight razor in a professional's hand. This is also true about links. There are auto submission sites for articles, mass social book marking tools, link farms and link exchanges. But the best link base a site can have is consistently built one link at a time by people who understand their industry, their business, their customers and make common sense decisions about how and where to get links.
A good link building strategy involves two things. Time and consistency. The more time you consistently put into generating links and cultivating relationships on line the better off your site will be in the long run.
Here are ten steps to get you started.
Read more on Building Links is Like Shaving: If You Don’t Do It Every Day You Look Like a Bum…
Tags: Link Building, Search Engine Marketing, Web Marketing
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