Relevance and Link Popularity are two main things we take into account when building links to our website. This means that we are looking for web pages that are relevant to the theme of our site and have high link popularity. Where is the best place to find those pages? Social Networks.

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Every other article on link building that we meet on the Internet tells us why links are important, teaches us how to obtain inbound links describing a variety of link building methods. I totally agree that we need links and I’m always open to any new legal link building tactics. But I believe that in the pursuit of more and more new links, we often forget about backlinks we’ve already got some time ago. Do they still exist? Do they lead to the correct page on our site? Do they have the right anchor text? These are the questions we should ask ourselves.

So, let’s start by examining a couple of simple but necessary tactics that can help you manage and optimize your existing links. Here they are:

"Content is King" – you probably heard this saying with regards to search engine optimization. There is a common sense really. Your website content is a representation of your business and your personality. Your content determines whether you'll get more traffic and links and, what is most important, whether your visitors will become your customers. Why do you write new content?

You know a good link building is sometimes just a good marketing. Success of a link building campaign often depends on your creativity, quick wit, ability to think outside the box and search for new link building ideas.

Blog commenting is a great link building method and can give you a lot of links and targeted human traffic if your comments are valuable and informative. One of the ways to build links by leaving good comments is helping people who are seeking for a solution.

The key factor in achieving top positions in search engines is link popularity. The more sites are pointing to your website, the better. Any link you obtain has some impact on your search engine rankings.

Not all the links you build are equal. In this article I talked about the types of links you should avoid in order not to spoil your search engine rankings.

Now I’d like to speak about quality links to help you clearly understand what you should focus your efforts on.

Guest blogging is good for the blog's owner and a guest blogger only if it's done properly. So, before you start guest blogging, you'll want to make sure your own blog or website is ready for new readers that you will get by guest blogging. In particular, you need to ensure that your blog/website:

This is a guest post by Terry Mickelson founder of Page Views, Inc.

For years, you have probably had a daily routine for shaving. But have you developed a system of building links?

No one pops out of bed each morning and races to the sink to shave. It is a tedious and potentially dangerous daily necessity. But without a daily shave, our appearance begins to get a little shabby. Linking is the same way.

You've got a blog or website, added many quality posts to it and yet you find that your site is not as popular as you would want it to be. Quality content is surely important but it isn’t enough to increase your readers. People need to know that your blog exists. So, you need to promote your blog.

Building links is one of the important components of search engine optimization. Many marketers consider link building as a way to improve their websites ranking and drive traffic. There are many link building tactics out there. Some of them are aimed at building natural looking links that would produce long-term results. Other practices teach how to build many links in the shortest time and with fewer efforts. But such links can hurt a website in prospect.

When it comes to link building, not every link is counted as a vote for the website. Although the search engine is not a human, it uses the algorithm to discern good and bad backlinks. The search engine evaluates the websites links are coming from, anchor text, quantity of links appearing within a period of time and some other factors. If there is any doubt, the search engine can consider the links as spammy and lower the website in ranking.

So, whether you are just starting your link building campaign, or looking for new link building methods you've never used before, here is a good list of things Not To Do while optimizing your website: