5 SEO Tips for Massive Website Traffic

Written by Julia. Posted in Articles

If you see a decrease in human traffic to your website, it's most likely because your site lost its position on the first page in search engine results. It's time to sit and think how you could improve the situation. Below I share with you 5 obvious but sometimes overlooked tips to master your website search engine optimization:

  • Use keywords in links and image titles. This helps you make your links and images search engine friendly. Don't forget about the alt attribute for each photo, picture or video you place to your website. Write a descriptive keyword rich text for the alt attributes. To increase traffic between different pages on the site, link the pages to each other using your keywords as the anchor text.
  • Write keyword focused content. Place your best keywords everywhere you see it appropriate. But don't overdo. The keywords inside your website content must look natural. Find a couple of variants of relevant keywords and use them sensibly on the page. To find the optimal keyword phrases, use research tools for example Google AdWords or KeywordDiscovery. Write down the most relevant keyword phrases for your site, and use different ones for every page. Never focus on one general keyword like "email" or "software" as they are not clearly indicating what your website is about. Using the same keyword phrase in one of two sentences is known as black hat SEO technique and called "keyword stuffing". You should definitely avoid it. Write for people and not for search engine spiders.
  • Provide good content. Tend to stand out from others. The more original content you have, the better. Case studies sharing your own experience always work well, attract the readers and add the originality to your site. Plus, you can use a variety of media, for example videos demonstrating how your software or service works, video and audio testimonials from happy customers. Create content that people are willing to share with others or link to from their sites or blogs.
  • Make all your content visible for search engine spiders. Spiders can't search your website, can't open drop-down menus, and can't interpret graphics or animation. They can only follow links between the internal pages of the site and between different sites. But it doesn't mean you can't use all the stuff above. You can but you also need to use links to deep pages of your site to let search engine spiders find and read all the pages. A link must not necessarily have a text as the anchor text. You can put an image and link it to another page on your site using standard <a href> tags. Search engine spiders can follow image links too.
  • Use keyword rich titles. While on the page itself you write the title captivating the reader's attention, your title tag in the HTML source of the page intended for search engines should contain your best keywords you are optimizing your page for. Check also your meta description to make sure it's optimized well.

I outlined the primary steps you should follow to improve your on-site search engine optimization once you discover the drop in your search engine ranking. If you missed something, it's never too late to implement it now. Remember that search engine optimization is an ongoing process. In addition to the tips above, you can take care about building links pointing to your site from other sites. The more incoming links you have, the more often search engines will visit your site. And Google "trusts" its spiders to create the index of listings.