Comments on: Value Proposition: Why They Should Buy from You

By: J@Watch Community Online

J@Watch Community Online — Sat, 12 Dec 2009 01:16:34 +0000

Never lowering the price is an interesting take that should be observed more widely. I’ve seen countless sites where instead of improving their product they instead just mark down the price. I’m always skeptical of these sites and i know countless other people that are aswell.

By: Elle @ Forex Training

Elle @ Forex Training — Tue, 30 Jun 2009 18:15:25 +0000

I have an odd way of doing things. I actually build my sale letter for marketing and than build the product from that. I’ve found that when I’m hyping, I will go over the top or something. This way I make the product that meets the needs of the sales letter. Of course when I’m talking about a product, I mean ebook. A little harder doing it this way with a real product.

By: Rod@British Lions Rugby

Rod@British Lions Rugby — Mon, 11 May 2009 21:50:47 +0000

Thanks – these are good points. For me and others I’ve talked to, I think the main issue with online business is TRUST. Just as most of us wouldn’t buy something from the shady guy hanging around in the alley outside the pub, as online businesses we need to work hard to establish credibility. I suspect that sometimes it’s got a lot to do with how long you’ve been around…

By: Sally @ Fast flat sale

Sally @ Fast flat sale — Tue, 10 Mar 2009 11:23:38 +0000

This is a great informative article and knowing your competition is key. I don’t really like the idea of putting testimonials on websites. Most testimonials are written by the website owner themselves and I think readers seem to think the same about them. Thats why I would stay clear from them.

By: Rob Wallace from Website Juicer

Rob Wallace from Website Juicer — Wed, 18 Feb 2009 12:54:36 +0000

I SEO small business sites and my relationship with clients is strengthened with how to sell on the web. When I get a complaint about no increase in sales even though I am driving a lot of traffic to my clients site, when a visitor gets there and isn’t impressed with what they see, it’s probably the site,. Not my SEO. My experience has been to share marketing rules like yours which are outlined very nicely to get a few light bulbs to go on inside my client’s head.

By: Steve@Living in Cebu

Steve@Living in Cebu — Mon, 16 Feb 2009 11:53:48 +0000

Mistake 4 is to copy others and use tired sales pitch and cliches. You need to talk DIRECTLY to the reader, like it’s one-to-one conversation. Keep it informal and RELAXED. Don’t scream at them with italics or capitals or too many exclamation marks. Above all, work on your products. If you’re selling crap, you’re making it extremely hard for yourself. Improve your products and services if you feel they can be improved, then come back to the market.

By: Patrick Berger

Patrick Berger — Sat, 14 Feb 2009 16:55:43 +0000

well you gave it a shot and maybe it is hard to really introduce people into marketing principles…
but you could at least mention once that for example mistake number two is a mistake because tech support has become a so called expected feature…
any other value or benefit also can get a expected feature, not just tech support
nevertheless nice example

By: David@Computer Solutions

David@Computer Solutions — Thu, 12 Feb 2009 19:51:47 +0000

This is good advice but a couple of comments.

If you can build up your traffic so that you get a significant number of hits and you have what people are looking for at a reasonable price, that could be all that you need. Some people will definitely comparison shop among a bunch of sites and then the value proposition becomes very important. However, many people don’t have the patience to do this and will settle for the first reasonable site.

Sometimes the “value” can be simply that you appear to be the expert on the topic and can be trusted to guide the buyer to the right purchase.

By: Jimmy@Soakaways

Jimmy@Soakaways — Thu, 12 Feb 2009 11:23:46 +0000

Testing is very important.

Your price may be out of line in the market, it may make a statement about your product. It is important to test different price points and see what this does to conversion. A slightly lower conversion rate with a larger margin is a good place to be ( unless you have a lot of value in back end sales – take the lifetime value into consideration).

By: Kristi

Kristi — Wed, 11 Feb 2009 16:44:59 +0000

I am a digital designer and giving something away free is always the way to go. People love free things and a lot of people then in turn buy from you. If you can lower the price and offer freebies, that would be a bonus. Great tips!