Long Tail Keywords – Incredible Free Traffic Secret
The majority of Internet marketers believe that the success is in getting the website ranked high for one or two primary keywords, and they put all the efforts to achieve this goal. This works, but not always.
If your market niche is too popular on the Internet and you have many competitors, it's very difficult to rank well for 1-2 best keywords. And even if you do this, your success is less likely to be long-lived. Expenses are maximal, output is minimal. Thus, it simply doesn't worth your effort and time.
Sometimes to achieve better results and convert your website visitors into customers, you need to think outside of the box, be original and unique. No, I don't mean you need to create a totally new product. You can have one of the products of the kind but approach its marketing and promotion from a different angle.
One of the secrets for a stable success is to rank for long tail keywords (keyword phrases consisting in four, five or more words). It's much easier to rank for long tail keywords because they are more specific and are not as trite as primary one or two keywords.
Let me show you an example in order you could better understand what I am talking about. Our company sells G-Lock EasyMail software. The first keywords that come into my mind and that I might want to rank for are "email software", or "email sender", or "bulk sender" or the like. But there is an incredible number of email senders on the Internet. And if most of email software owners think like me, it will be extremely hard to be in top ten search results for any of those clichés. Thus, I will follow a bit different way. I will look after long tail keywords. To promote my email sender software, I may want to rank for such phrases like:
- Email marketing software solution
- Email sending and tracking solution
– Bulk email marketing services
- Software for permission-based email marketing
- Create and send HTML email newsletter
- Download bulk email marketing software
Got the idea?
Now make a list of long tail keywords relevant to your niche. Write both the singular and plural versions of each keyword phrase if applicable, for example: Bulk email marketing service – Bulk email marketing services, Email marketing software solution – Email marketing software solutions.
Write an article containing 500-1000 words and be sure to link one long tail keyword phrase to your website. You can include a link to your website with a long tail keyword phrase as the anchor text either in the article content or in the Resource box.
When the article is ready, submit it to article directories. Then write a new article, optimize it for another long tail keyword phrase and submit it to directories. Write as many articles as the number of long tail keywords phrases (relevant to your market niche) you can imagine. If you don't feel like a good writer, you can hire someone to write articles for you.
Together with article submission, you can use directory submission to rank for long tail keywords. When you submit a website to a directory, you need to provide a title that will be then used as the anchor text for your website URL. Just enter one of your long tail keyword phrases in the Title field and it will be linked to your site.
The key is to get ranked for many long tail keyword phrases. You won't generate much traffic from just one phrase. But if you rank for dozens of long tail keyword sets, the overall traffic can be high and can bring you many new customers.
Yes, copying/pasting a new long tail keyword phrase as the title in each directory can be a tedious and time-consuming work. But now we have a great time-saving solution – Fast Directory Submitter.
With this semi-automatic directory submission tool you can fill in the website profile form only once and enter as many titles (using long tail keywords) and descriptions as you want. When submitting your website to directories, Fast Directory Submitter will automatically fill in the submission form rotating your titles and descriptions from directory to directory. You just need to verify the suggested category, enter the verification code if required by the directory and click Submit button to go to the next directory.
Thus, your website will be submitted using different long tail keyword phrases. When your listings are approved, you will get hundreds of links to your website. After Google indexes those links, you'll be on the top positions in the search results for long tail keywords.
Please, share your thoughts in comments.
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Tags: Link Building, New Link Building Methods, Search Engine Marketing, seo backlinks
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Filed under: New Link Building Methods, SEO
An incredible article! I have never been very successful with SEO, but this article has given me one of the clearest roadmaps yet (and I’ve read a few). With our store, we have a very broad selection of potential key phrases to choose from, seeing as we deal in vintage eighties – nineties toys (LEGO sets, wooden trains, etc.) and model trains too. However, your clear-cut explanation might be the final straw to get me to narrow down the choices and just start writing. I’ll also consult whatever keyword suggestion tools can be found….. I suspect a Google API key will be needed now that Overture appears to be dead. Thanks again. -Ben
This is a great guide in long tail. I will have to try this out. For too long have people been targeting the same words and the same terms. However when people are just search for a site then a short keyword would be best? for example trying to build up a customer base and you need the heavy traffic? Well I guess it can be done just takes a lot more time! great post, really enjoyed reading it.
Alister
I like long tail keywords, but I also consider short 2-3 keyword phrases just as important. Your SEO campaign for shorter keywords just take longer, but I wouldn’t say it is a waste of time.
Yeah with all the argument on directory submission, its still more beneficial for new sites that have no backlinks yet and pages that are trying to rank well for long tail keywords.
Targeting many keywords gives you the chances of gaining more visitors and popularity because people search in different terms with more keywords and phrases.
Then targeting long tail keywords can bring in more targeted visitors, genuine customers and insure conversion
Good article. I would just like to add that long tail keywords are also more likely to convert. The term “cars” may get millions of searches a month, but it is so vague that more than likely if you do receive millions of visitors a month under that term, they will not convert to sales or clicks for advertising sales. Are they looking for the movie “Cars”? Or maybe the history of cars? Or car parts? New cars, old cars? Or… well I could go on and on. If a searcher finds your site under the search term “old used Buick cars for sale”, that searcher very well will find what he is looking for and convert for you.
What would you rather have? A million visitors a month with no or very few conversions, or a much lower traffic rate that actually converts at a decent rate? I’ll take the money on the long tail conversions….
Great article and ideas. Long tail keywords can bring small loads of traffic but if you have dozens of them, the overall traffic can dramatically increase. The traffic are also targeted. Also having keyword rich content in itself generates traffic from several long tail keywords you wouldn’t even imagine getting traffic from. People type all sorts of keywords, even very long obscure keyword phrases. You will be surprised how people find you when checking your web hosting traffic stats and logs. Building a powerful internal link structure in your site also gives you a solid internal inbound link benefits. Using a method like SSI will ensure you get your long tail keywords on every page of your site for internal link popularity, link reputation and link relevance.
New website should definitely target long keywords in the beginning for fast result. But you can only go so far with long keyword, especially for ecommerce sites.
Long tail words are definitely the way to go in terms of SEO. Most website owners get stuck on the 1-2 phrase words, but the long tail is where you are going to get more targeted traffic from anyhow.
Long Tail keywords are more effective now than ever. The reason is the search suggestion in google and other search engines, all the user has to do is start typing something and it gives them suggestions on what to search for. So they dont have to go through the trouble of typing long tails in the box.
Thanks for writing this up. I’ve been doing a lot of research on backlinks and how to improve site rankings. I’ve actually started to see this trend myself … I don’t try to rank for specific long tails, but that’s what people end up using to find my site. It’s good to get confirmation about how this works, and how to use it to gradually improve rankings for ’shorter long tails’.
This is great information for SEO work. I have always wanted to rank for long tail keywords although I was not sure how. I always believed that it was much better to go for shorter more distinct keywords to improve a websites rank.
Hello,
this was my interpretation of how keywords should be used. Long tailed keywords should be used with a new site so there is less competition, but there are also less views. With a site with a higher pr and better reputation, shorter more popular keywords can be used! Thanks for all the information!
Here’s a good way to find long tail keyword ideas … use the Keyword Questions tool at wordtracker labs … http://labs.wordtracker.com/keyword-questions/
I stumbled upon long tail quite by accident and now a year and a half later I am absolutely sold on long tail as a way to compete and win. Trying to compete with one or two word keywords is simply insane unless you are in a niche that has NO competition. I noticed when looking at the keywords that were converting that the few that were 5-7 keywords were simply doing much, much better so I took five underperforming products and used keywords that were descriptive and strong in my market from the consumers perspective, not what the manufacturer described them as in their catalogs. The results were NOT magic, but within 2-4 weeks all of the ten were performing better, a few substantially better. Depending on how good the keywords you choose determines if and when you can use shorter keyword strands successfully.
Hi i am so pleased I found your blog, I really found you by mistake, while I was searching Yahoo for something else, At Any Rate I am here now and would just like to say thank you for a wonderful blog posting and a all round intriguing blog (I also love the theme/design), I do not have time to read it all at the right now but I have bookmarked it and also added your RSS feeds.
I believe there are a few deep-digging specific tools out there that you can buy and yet I consider most of them using up a great deal of time to pick real good keywords with regard to niches. Shouldn´t we far better rely on something more proficient?
I always went for two word phrases until I discovered that 3 and four were easier to get and still people searched them. Now my wife and I use them all the time and we are getting better results. I think you are spot on in your article. Will keep checking here for more valuable information.
Thanks,
Dwayne
Have had some different experience with long tail keywords; my statistics show that my two main single word keywords actually attract more buyers than long tail keywords..