Every other article on link building that we meet on the Internet tells us why links are important, teaches us how to obtain inbound links describing a variety of link building methods. I totally agree that we need links and I’m always open to any new legal link building tactics. But I believe that in the pursuit of more and more new links, we often forget about backlinks we’ve already got some time ago. Do they still exist? Do they lead to the correct page on our site? Do they have the right anchor text? These are the questions we should ask ourselves.

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Easy Ways to Optimize Your Existing Links

Tags: anchor text, inbound links, search engines, webmaster tools

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Easy Ways to Optimize Your Existing Links

I’ve recently been looking through my Google Alerts for any new stories about link building and came across an article that took my attention. The author is talking about Google Notebook pages.

Read more on 2 Free Super Simple Link Building Tips…

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2 Free Super Simple Link Building Tips

Tags: blog comments, blog finder, find blogs, find dofollow blogs, Link Building, Link Building Tutorials, Search Engine Marketing

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2 Free Super Simple Link Building Tips

The majority of Internet marketers believe that the success is in getting the website ranked high for one or two primary keywords, and they put all the efforts to achieve this goal. This works, but not always.

If your market niche is too popular on the Internet and you have many competitors, it's very difficult to rank well for 1-2 best keywords. And even if you do this, your success is less likely to be long-lived. Expenses are maximal, output is minimal. Thus, it simply doesn't worth your effort and time.

Sometimes to achieve better results and convert your website visitors into customers, you need to think outside of the box, be original and unique. No, I don't mean you need to create a totally new product. You can have one of the products of the kind but approach its marketing and promotion from a different angle.

One of the secrets for a stable success is to rank for long tail keywords (keyword phrases consisting in four, five or more words). It's much easier to rank for long tail keywords because they are more specific and are not as trite as primary one or two keywords.

Let me show you an example in order you could better understand what I am talking about. Our company sells G-Lock EasyMail software. The first keywords that come into my mind and that I might want to rank for are "email software", or "email sender", or "bulk sender" or the like. But there is an incredible number of email senders on the Internet. And if most of email software owners think like me, it will be extremely hard to be in top ten search results for any of those clichés. Thus, I will follow a bit different way. I will look after long tail keywords. To promote my email sender software, I may want to rank for such phrases like:

- Email marketing software solution

- Email sending and tracking solution

– Bulk email marketing services

Read more on Long Tail Keywords – Incredible Free Traffic Secret…

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Long Tail Keywords – Incredible Free Traffic Secret

Tags: Link Building, New Link Building Methods, Search Engine Marketing, seo backlinks

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Long Tail Keywords – Incredible Free Traffic Secret

If your website is already ranking in the top Google results for your profitable keywords, you can double your website listing and traffic by creating and ranking another similar web page. So, instead of just one listing in the search results Google will return two listings for your website. This page may contain the product reviews, customers' testimonials, product editions, editor's picks, and some other information.

Read more on Double Your Search Traffic…

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Double Your Search Traffic

Tags: blog comments, find dofollow blogs, Link Building, Link Building Tutorials, New Link Building Methods

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Double Your Search Traffic

Building links is one of the important components of search engine optimization. Many marketers consider link building as a way to improve their websites ranking and drive traffic. There are many link building tactics out there. Some of them are aimed at building natural looking links that would produce long-term results. Other practices teach how to build many links in the shortest time and with fewer efforts. But such links can hurt a website in prospect.

When it comes to link building, not every link is counted as a vote for the website. Although the search engine is not a human, it uses the algorithm to discern good and bad backlinks. The search engine evaluates the websites links are coming from, anchor text, quantity of links appearing within a period of time and some other factors. If there is any doubt, the search engine can consider the links as spammy and lower the website in ranking.

So, whether you are just starting your link building campaign, or looking for new link building methods you've never used before, here is a good list of things Not To Do while optimizing your website:

Abusing Wikipedia

As you probably know Wikipedia has an enormous value for the users. This site provides accurate data based on facts and not on assumptions. Many Internet users search Wikipedia for quality articles and stories. That's why Wikipedia ranks high in search engines. Some webmasters think about editing an article on Wikipedia related to their market niche hoping to obtain a backlink. Not a bad idea. However, to get accepted, your article must be well written, quality, open-minded and it must not contain any promotional or sales material. With all that said, if you are not very skilled in writing, consider changing your mind towards Wikipedia.

Abusing Video Sites

The websites sharing video files may be a good teaser for webmasters looking for backlinks. People come to such websites, watch the video they are interested in and share their thoughts in comments. But be careful. People hate when somebody chucks in their conversation with an off-topic comment. If you suggest a website that has nothing in common with the discussed video, you may hurt yourself. Potential website visitors may hate it in advance if they find it on most video sharing sites.

Spamming Forums and Blogs

Forums and blogs are being created to unify people interested in the same topic where they can chat, share their thoughts and opinions. Unfortunately, forum and blog spam is not uncommon now. If you run a forum or blog, you are likely to get so-called posts and comments that give nothing to the readers but are full of pure links. To protect against spam, bloggers often use anti-spam plug-ins such as Akismet which detects suspicious comments and moves them to the Spam folder on the blog. Using this method to build links you create a bad reputation to your website and company. In addition, because of several spam posts or comments you may end by being banned on the specific forum or blog and you may not be allowed to submit good comments or posts.

Adding Pending or Low Quality Sites to Web Directories

Submitting the website to the appropriate category in popular web directories is one of the common link building tactics. However, one of reasons the website is rejected from the directory is a poor, low quality website content. Do not submit carelessly done websites in the hope to get a link. Take time to develop a quality website thinking primarily about the end user and not about a search engine. After all, it's not a search engine but human visitors who will browse the site, read the content, and click the links. Here you will find directory submission best practices

Spamming Other Webmasters

Contacting other websites owners for link exchange is not a bad idea. In fact, there is a good chance to get solid links this way if the link exchange is equivalent, the websites have a common theme and if you approach a website owner personally in a well written message. Sending an automatic email to random webmasters with irrelevant link exchange requests does no good for you or your website.

Creating Link Pages

Some time ago generic link pages were very popular. Those pages gave absolutely nothing to the users because they contained only pure links (often irrelevant) to other websites with no other content. The search engines consider link pages as an attempt to artificially build incoming links and increase the PageRank. So, if you were thinking about such a way of exchanging links, better forget it and consider placing links on web pages with content relevant to your niche.

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Shady Link Building Methods You Should Avoid

Tags: Guest Blogging, Link Building, Link Building Tutorials, New Link Building Methods, seo backlinks

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Shady Link Building Methods You Should Avoid

Blog commenting is becoming more and more popular as one of link building tactics. The comment author receives an extra link to his website or blog that favours the website exposure. And the blog owners are always happy to receive good comments – it's important for them to keep a lively interest to their posts.

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How You Can Double Your Link Building Efforts

Tags: dofollow blogs, find dofollow blogs, Link Building, New Link Building Methods, seo backlinks

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How You Can Double Your Link Building Efforts

Being bloggers we all like good comments. A good comment adds to the conversation, provides useful information and relevant links. The commenter doesn't drop many links to his/her multiple blogs or websites in the comment text.

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When DoFollow Blogs Can Hurt You

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When DoFollow Blogs Can Hurt You

In the previous article I told about how you can search for blogs to submit a guest post to and gave you the guidelines on writing a good guest post. Now I'd like to tell about the way you can contact the blogger to offer your guest post and what exactly you should tell them. I will also share with you several tips on how you can leverage your guest post to make the most of it after it is posted.

Read more on How to Find the Opportune Moment to Contact the Blogger and What to Tell Them…

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How to Find the Opportune Moment to Contact the Blogger and What to Tell Them

Tags: Internet Marketing, Link Building, New Link Building Methods

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How to Find the Opportune Moment to Contact the Blogger and What to Tell Them

Guest blogging is good for the blog's owner and a guest blogger only if it's done properly. So, before you start guest blogging, you'll want to make sure your own blog or website is ready for new readers that you will get by guest blogging. In particular, you need to ensure that your blog/website:

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How to Write a Guest Post that the Blogger Can’t Refuse

Tags: find blogs, Guest Blogging, Link Building, New Link Building Methods, seo backlinks

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How to Write a Guest Post that the Blogger Can’t Refuse